What is the Best B2B Platform for Your Business and Your Customers
Time to make an important decision and choose a B2B platform? Here is what you should consider before making the final choice!
Did you know that it is predicted for B2B to be over 250% bigger than B2C by the end of 2018? With this number and scale of opportunity, your choice of the first or next B2B platform for your wholesale business needs to be carefully considered as a part of the overall business strategy.
If it is time for you to make an important decision, here is what you should consider before making the final choice:
Fast results for mobile users
You need to keep in mind that up to half of the searches buyers make include use of smartphone devices or to be more specific of mobile devices. If these buyers spent more than 3 seconds waiting for a page to load they will probably leave and never come back. What are we trying to say is that the ecommerce platform needs to be responsive for mobile devices and offer results as fast as possible. In order for you to keep up with the competition, you will need technically effective and professionally designed web pages and the ability these pages to load fast.
Easy and relevant search results
Depending on the size of your product catalog, your customers could choose between hundreds if not thousands of products. Your customers want to see the results quickly and they are unlikely to spend time going through the navigation menu. Easy, reliable, and effective searches will make the purchasing process much easier.
One of the greatest advice one could give you is that content is more than an information. Content should be a part of your business DNA. Content will help you build brand recognition, as well as, deliver value to your buyers. In order for you to keep the content user-friendly and fresh, it is essential for your website to update daily. This will also help you improve your search engine rankings and all thanks to the popularity of your specifications, blog posts, information, troubleshooting guides, and social media shares.
We live in a different age now. It is no longer enough to offer your customers coupons or loyalty programmes. Yes, it is recommendable to keep your customers close, however, you need to come up with something new, something that will grow their interest in your store. The customers today expect to see offers and price that reflect the unique business relationship with your store. Keep on mind that the best B2B ecommerce platform in the United Kingdom that you plan on using should help you create multiple price lists so you can use them for your customer groups or individual customers.
Ecommerce solution Shopify is one great example of how a B2B platform should look like. It is a SaaS ecommerce solution or Software-as-a-Service solution that will provide you with the latest innovations thanks to the necessary updates. No special skills or technical knowledge are required for you to build your own B2B store. Shopify is a fully hosted platform meaning web hosting, maintenance, and security are not your concern. Your own concern is to run your online store and keep your B2B customers happy and satisfied.
Shopify Plus is one of the best ecommerce plans Shopify has to offer. Shopify Plus makes satisfying your customers easily with all the great features they have come to expect. Shopify is the best B2B platform for your business and your customers. It is the right and smartest choice and everything your B2B ecommerce customers want!